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Why is location important? Should I choose a Hong Kong Server or a US Server?

Release Date: 2022-06-09

Are you looking for a dedicated server for your offshore business? If that’s the case, you’re probably feeling a little overwhelmed by the options available. So, how can you determine which option is the most suitable for you? The location of an offshore server is an important factor to consider when making a decision. After all, network latency is directly impacted by server location.

What is latency?
Latency is the time it takes for your server to process any type of request. For example, if someone is visiting your website (hosted on a dedicated server) and they click on a link, the higher latency will result in longer page load times. On the other hand, your webpage will load quickly and seamlessly if there is low latency.

How does location affect latency?
So, how does the location of your server affect latency? It’s rather straightforward. When a user clicks a link on your website, for example, the request to load the webpage must be sent from the user’s computer to your dedicated server and then back to the user’s computer. The more distant the physical server is, the higher the latency because the request must go through more of the network to reach the server. If you’ve ever tried loading a website from another country, you may have noticed that it takes a longer time to load each page than you’re used to. This is most likely since the site’s servers are located on the other side of the globe!

Why is low latency important?
So, why does latency matter for your dedicated server? Low latency is desired since it means your pages will load faster for your site’s visitors. How long will you stay on the website if the page takes forever to load? Probably not for long. Visitors to your website are the same. People are more likely to spend more time on your website if it loads quickly and is easy to navigate.

The same is true when purchasing gaming servers; lower latency equals less lag and faster loading times. As a result, you’ll have more fun while enjoying a more reliable connection.

Should I choose Hong Kong or the US server?
There is no definitive answer because it is dependent on your business audience. Here’s an example: I run a cross-border e-commerce store. I want to sell outdoor tent products to consumers in North America, showcase my products, and offer after-sales support through my website. In this case, I should choose a US server. The Hong Kong server is my first choice if I want to sell cross-border products and services to consumers in Hong Kong or mainland China. This is related to the geographic location mentioned earlier. The closer the server is to the customer, the better the customer experience. There are, of course, projects with more complicated requirements. If you want to serve both Chinese and international clients and provide globalized products and services. Then you may consider the Hong Kong 100Mbps hybrid bandwidth server, which can quickly connect to the mainland market as well as directly connect to the worldwide backbone network.

Now that you have a better understanding of latency and how location affects it, you should know how to choose a server in a different region. At Varidata, we have a variety of server locations to suit your needs. Contact us today to learn more about our dedicated server services!

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